Tag Archive | video streaming

Why use Google+ Hangouts to broadcast a live interview?

Dreamtek recently broadcasted a live interview with Lawson the popular English pop band on a Google+ Hangout.

Lawson Live Q&A on Google+ Hangout

The reason we chose a Google+ Hangout is because it’s a reliable platform to broadcast live in HD on Google+, YouTube, and your website. Its also recorded and automatically saved on your YouTube channel for your subscribers to watch back at their leisure.

Another great feature we used is the Google+ Hangout ‘Live Conversations’. We used this to take questions from Lawson’s fan base in advance of the interview. We then selected the most popular ones to ask in the live Hangout. It was a great way to involve the audience and interact with them before and during the hangout.

In total we had 572 viewers watching the live broadcast, and the numbers keep going up on our recorded version on the Dreamtek YouTube channel, we couldn’t be happier with the outcome and want to thank all the fans for getting involved.

Or watch the recording of the live interview via this link https://plus.google.com/u/0/events/ce8jcb1htguibccfo9r4lsutdog


What’s the business case for Google’s Chromecast?

Google’s new content streaming product Chromecast is high on the tech news agenda at the moment. This cheap gadget should let you stream content from a computer running Chrome, iOS or Android device and is expected to give Google a stake in a market for streaming devices that’s currently dominated by consoles, Apple and Roku.

Under pressure

Competition between Apple and Google has reached such intensity it’s easy to characterize the new device as nothing more than an Apple TV spoiler, but that’s to limit these systems to some monochromatic duopoly. Read More…

Jamie Oliver uses Google Hangouts to help spread the word about Food revolution day.

Jamie Oliver reached out across the pond on Friday 17th May for Food Revolution day, with a mission of promoting healthy eating through 1000’s of events around the world.

This Google Hangout hosted by Jamie Oliver connected some of the Food Revolution Ambassadors across the world to talk about and promote the Food Revolution day event.

Dreamtek were on hand to provide their production expertise in all things Hangouts, Jamie could concentrate on what he’s good at, speaking passionately about food!

The live Food Revolution Day Hangout with Jamie Oliver, featured moderator Anna Lappé, Food Revolution Ambassadors Lindsey Shifley from Illinois, Oscar Hinojosa from Mexico, Juna Alawadhi from Kuwait and Shane Valentine who was joined with Nicole Roll from Whole Foods in San Francisco. Also joining the hangout were the amazing Google Chefs Jason Crayne, Norell Van Krieken and Bill Billenstein from Mountain View and Los Angeles in California. Read More…

YouTube’s Google+ multi-channel change and the future of the network

Google has introduced a new feature that will eventually enable management of multiple YouTube channels from within a single Google+ account, which may not sound like much but should make it a whole heap easier for channel managers to keep control of their outputs — and suggests the way the network will evolve.

[ABOVE: PSY – Gangnam Style has attracted over 2 billion views on YouTube, the most of any video, ever. He introduced his latest track on April 13, how will this go?]

Get creative Read More…

Adobe’s Project Pipeline could bring broadcast TV online

There’s many who can’t help but hope that the evolution of alternative television channels and online show streaming to devices including your TV will at last spell the kiss of death to annoying advertising, unfortunately this is going to remain a premium experience, there’s too much cash in the ads market for broadcasters to resist its allure. Now Adobe has a plan to make it simple to cash in on content.

[ABOVE: Peter Hirshberg caught some of television’s future in this 2008 TED talk.]

Down the pipe(line)

The company’s latest move comes within its Project Pipeline platform, to which Adobe recently added the capacity to insert ads and to handle streaming, rights and content prep for all devices. Read More…

YouTube, Android and the new television future

We’ve observed YouTube to be slowly but surely becoming a peer partner when it comes to broadcasting. The good news for video pros is that the company continues to develop its service, while a recent UK short shows Hollywood really is watching what happens on this emerging channel.

UK filmmakers, John Watts and Thomas Woods recently shot a low-budget pilot film (above) to demonstrate some of the concepts they hoped to use in a Chinese action epic. Read More…

The party-goer’s guide to H.264 support

If you’re at one of those parties where you find yourself discussing H.264, then you’re probably going to be hard-pressed attracting the attention of that hot-looking person of your opposite sex standing just by the window looking wistful while downing the Rioja. So, just how do you make H.264 /HTML 5.0 sound sexy while still seeming smart and not too dorky?

BELOW: At the Streaming Media East conference in New York City, video expert Jan Ozer led a how-to presentation on encoding for Apple iOS devices. It’s in Flash…

It’s challenging… 

Sure, you could try talking about how previous online video codecs didn’t have the support of two big industry standard bodies (ISO and ITU) which mean the electronic components to support other codecs ended up becoming more expensive.  Read More…

YouTube and the changing face of TV broadcasting

Apple may be ditching YouTube app from iPhones, but that’s unlikely to do too much damage — all anyone needs to do is navigate to the video sharing site’s homepage using Safari and use the ‘Add to Home Screen’ command to access the clips. The move does however serve to confirm that the online world’s video broadcasts are becoming as important as conventional broadcasting.

[We’re really quite pleased with this Olympics video we made last week.]

Changing the channels

Viewing habits are changing. This means online destinations such as YouTube are becoming “real” broadcasters. That’s part of the thinking behind the evolution of YouTube channels, specific places for different sorts of content that you can find if you dig around the service.

These channels are part of an ambitious attempt by the Google-owned service to begin offering a range of niche channels from showbiz veterans. The company has poured $100 million into the channels so far and intends spending twice that on marketing.

There’s a huge range of channels on offer, including Comedy, Bollywood movies, Investigative news reporting, Monty Python and more. These destinations have been quietly made available throughout 2012.

Dreamtek has made a contribution to this, developing and installing a state-of-the-art TV studio at Google’s London headquarters as part of the Creator Space scheme. Take a look at the Creator Hub and keep it bookmarked for some of the work that’s coning out of there.

[Here’s an example of the investigative reporting you can find exclusively on YouTube.]

Content is king

Similar investments are being made worldwide, Nirvana Digital a Bollywood audio and video content creator and distributor has launched a YouTube Content Creators Network in India. As in the London studio, YouTube partners will be able to use these facilities to create new content.

Nirvana Digital said that it plans to create the largest video network for Indian content and it is looking for video creators across various genres. It’s also preparing to offer thousands of Bollywood films for free viewing via YouTube BoxOffice.

What does this mean? That’s simple, really, it means a viewer in the UK will be able to access homegrown content from different parts of the world on their mobile device, computer or smart TV. As smart television evolves (Apple TV, Boxee and so on) you’ll see these viewer friendly resources made increasingly available on the box in the front room, too.

That’s a problem for conventional broadcast models. The world is becoming multi-channel, giving viewers a broader choice than ever before. Key events such as The Olympics will continue to draw crowds, but everyday viewing faces even stiffer competition.

The promise of wider choice is great, but it’s also a challenge. Not only will this impact conventional broadcasting business models, but content consumers will increasingly be challenged by the complexity of navigating through all this choice. And that’s where social media comes into its own.

A UK TV Licensing survey suggests 57 percent of adult social media users aged under 35 turn to social networks when they’re deciding whether to watch a show or not. It there’s a buzz online, they might give it a try.

[We also made this Olympic-related clip]

Olympics records

The Olympics have been a huge example of how things are transforming. Queen’s University social media expert Sidneyeve Matrix notes: “Social media is stealing away some of mystique of Olympic television spectatorship. You don’t need to tune in to prime time Olympic coverage to find out who won the gold medal in swimming or rowing. Why watch a broadcast in the evening of an event that happened four hours ago when you already know the outcome because of Facebook, YouTube, Twitter or reading an on-line newspaper article?

The Olympic audience is becoming more fragmented,” said Velti chief marketing officer Krishna Subramanian.For brands that want to reach Olympic viewers, this is an important finding as it highlights the ability to look beyond TV and focus on secondary devices such as smart phones and tablets.”

Over 40 percent of Americans are live-streaming Olympics coverage on their smartphones and tablets. Already one-third of Europeans are streaming TV shows over the Internet, up by 10 percent on 2011.

Of course, YouTube isn’t the only Internet-based channel that’s begun threatening established broadcast. Other examples include the BBC’s iPlayer, Apple’s iTunes, Vimeo, Dailymotion.

All of these services are hungry for new content, and that’s where the opportunity sits for creative — the world’s crying out for interesting new content, and the race between these services means the next big thing could come from somebody’s front room. And we think that’s potentially very, very interesting.