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Why use Google+ Hangouts to broadcast a live interview?

Dreamtek recently broadcasted a live interview with Lawson the popular English pop band on a Google+ Hangout.

Lawson Live Q&A on Google+ Hangout

The reason we chose a Google+ Hangout is because it’s a reliable platform to broadcast live in HD on Google+, YouTube, and your website. Its also recorded and automatically saved on your YouTube channel for your subscribers to watch back at their leisure.

Another great feature we used is the Google+ Hangout ‘Live Conversations’. We used this to take questions from Lawson’s fan base in advance of the interview. We then selected the most popular ones to ask in the live Hangout. It was a great way to involve the audience and interact with them before and during the hangout.

In total we had 572 viewers watching the live broadcast, and the numbers keep going up on our recorded version on the Dreamtek YouTube channel, we couldn’t be happier with the outcome and want to thank all the fans for getting involved.

Or watch the recording of the live interview via this link https://plus.google.com/u/0/events/ce8jcb1htguibccfo9r4lsutdog

Get the Video creation guide – tips and tricks

Check out our latest Dreamtek guide to creating video content for events, why should video be part of your marketing strategy and how to plan the creation of your video content. Determine goals – SEO, branding, lead generation and social media.

Video creation banner

  • Why is video an important part of your digital marketing strategy?
  • Planning your video – setting goals and video production planning
  • YouTube and video marketing – SEO values and YouTube channels
  • Lead generation – making your videos generate you sales
  • Social media – promoting your video content and events to get your content going viral
  • Event marketing – how to promote your event before, during and after
  • Event delivery – options for delivering your live event online

If you have something to say, you need people to listen, and the people listening most these days are watching video online.

Cisco expects over 1.5 billion humans will be watching by 2015. Nearly half (46%) of those who watch video marketing react to what they’ve seen:

video creation, video production company

You really can’t afford not be getting into video, so whether you are starting out or are already experienced our guide to video creation can help you think about some of the things you need to plan when creating video for events.

Download it now

Broadcast your event live on YouTube via Google+ Hangouts FOR FREE!

Dreamtek have worked with leading brands and celebrities like the BBC Teen Awards, Bastille, Jamie Oliver, Toni & Guy and Google to produce professional Google Hangouts so now we are offering one lucky winner* the chance to get a free Google Hangout filmed with a 4 multi-camera set up and streamed live.

DT comp G+ banner_google hangouts copy

You can even invite people from around the world to interact with the event via Google Hangouts. We are looking for anyone who is running a cool event to tell us what’s great about the event and different – who is your event audience and how you could benefit from the live stream of the event we film for you.

It could be a music event, launch event, festival, exhibition or sports event, let your imagination go wild. Simply enter the details of your event/gig/conference and your contact details to stand the chance of winning a free multi cam stream of your live event.

Either fill in the form, or call us on 0845 6006122

Enter now Entrants must be located in the United Kingdom. Closing date 31st March 2014

*The winning entry will be professionally filmed with a 4 multi-camera set up by Dreamtek and live streamed on our Dreamtek YouTube Channel. Full Terms and Conditions available here.

A year in Google Hangouts what’s cool and new

We have been helping companies to produce professional Google Hangouts for a while now, as well as creating some cool products to help people who want to run regular Hangouts. To some of these you can download our Google Hangouts PDF here.

Google Hangouts have come a long way in the last year so we thought we’d look at some of the latest developments and some of the Hangouts we have done this year that we are proud of. Anyone with a verified account can now stream live video on YouTube, and verified accounts can now create a Google+ Hangout on Air. Previously it was only available to users with over 1000 followers and 100 followers were announced in August this year. Now opening up the platform to everyone.

We’ve helped produced a number of innovative Hangouts that have utilised the platform in all sorts of ways from Jamie Oliver spreading the word about Food Revolution day, LCD Soundsystem having a band reunion or allowing teenagers to greet Wembley arena from the comfort of the bedroom!

Celebrity chef Jamie Oliver reaches out across the globe for Food Revolution day

Read More…

Take control of video projects with VF Hub

Video asset management? Surely that’s not a problem? In truth of course while it’s never a problem when you begin creating video assets, it quickly becomes one as your project or projects develop.

That’s because the more work you create the faster  you gather huge quantities of video assets, some of which may be useful in current or future projects. Fine, but do you really have time to look through these assets in real-time, searching for the moment you need? You probably don’t: That’s why we developed VF Hub, our bespoke end-to-end video management system.

Where’s that clip?

We’ve built VF Hub (Mac or PC) to be super-easy to use. A simple user interface combined with our ability to develop the software with the look, feel and feature-set you and/or your company most need make this a useful companion tool for any video project. This is probably why the software’s already in use across a range of big organisations. We also include it within our innovative Broadcastpod solution.

Naturally our solution isn’t confined to asset management. VF Hub provides a range of features: Media publishing, review and approve, playback, export and editing tools are included.

The intention is that everyone involved in your enterprise’s project can use VF Hub, which acts as a central location for authors to upload content, editors to manage, review and control distribution of content and for production staff to export markers into editing suites like Adobe Premier Pro. It acts as a central hub for video assets. As you add clips to the central pool it’s easy to add relevant metadata designed to make these assets easy to search when seeking an appropriate clip.

video management software, review and approve video clips

Our solution’s not confined to video.

We also deployed it within a company-wide eLearning solution for Peugeot, partly because of its ability to take PowerPoint slides (converted through Adobe Presenter) in order to convert them into webinars.

Three side story

There’s three main features to the Hub: The Presenter, the Player and Mesh.

The Presenter works a little like PowerPoint and enables presenters to play slides and video clips in a similar way. It also enables users to capture and save all movements through the slides in order to create a repeatable online presentation. Our secure, cloud-based Presenter offers digital asset management of all video assets and a range of automated playback options.

The Player is a video on demand player through which you can playback your assets in sync with each other. The customizable interface is designed for fast and easy playback of webinars and integrates slide navigation (which can be disabled) and the ability to offer a carousel view of similar views and webinars held within your system.

Mesh meanwhile is a simple drag-&-drop solution that lets you quickly and easily create work by dragging and dropping selected clips into the timeline. The created work must then have metadata created by the user before being uploaded into the system for review.

VF Hub also lets you collaborate on clips using built-in tools that enable multiple users to review and comment on any video asset added to the VF Hub Media Library. These include Spatial, Temporal or Voice interactive marker tools to make the range and nature of comments as flexible as possible. These markers can also be exported into various formats (XML, CSV, PDF) and/or exported into editing software such as Premiere Pro.

We’ve developed this software to be a flexible solution with which you can ingest, manage, review, comment and archive your precious video assets for use in current and future projects. The system is great for video blogging, online webinar creations but is also sufficiently powerful to be a handy resource for larger projects and company wide video asset management. If you’d like to find out more about VF Hub, please contact us.

What’s the business case for Google’s Chromecast?

Google’s new content streaming product Chromecast is high on the tech news agenda at the moment. This cheap gadget should let you stream content from a computer running Chrome, iOS or Android device and is expected to give Google a stake in a market for streaming devices that’s currently dominated by consoles, Apple and Roku.

Under pressure

Competition between Apple and Google has reached such intensity it’s easy to characterize the new device as nothing more than an Apple TV spoiler, but that’s to limit these systems to some monochromatic duopoly. Read More…

Television heads over the top

Yet more evidence consumers are driving change in the way broadcasting works comes in the latest Infonetics research reports that claim Pay TV incumbents are losing subscribers to new IPTV services in Brazil, Russia and Europe, even while Apple now offers the world’s most popular streaming TV solution, Apple TV.

Channel surfing

“We continue to see strong growth among telco IPTV upstarts, like Rostelecom in Russia, GVT in Brazil, KPN in the Netherlands and providers in Eastern Europe where competition for new pay TV subscribers is particularly fierce,” said Infonetics analyst, Jeff Heynen. Read More…

Apple, Samsung, move to transform television

Yet more evidence of an app future for television as Apple approaches a deal to offer Time Warner TV shows via the Apple TV and recruits new talent to lead negotiations with media and cable companies in order to widen what it offers via its set top box. Meanwhile at the opposite end of the ring, Samsung has acquired intelligent TV pioneer, Boxee.

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Apple v Samsung

Apple is reportedly closing in on a deal with Time Warner in which it will offer TV shows from that brand via the Apple TV. Bloomberg also claims the company has hired Peter Distad from US online video service, Hulu, to lead negotiations with broadcast and cable firms. Read More…

The app future for broadcast channels

The disruption of broadcasting starts with an app, not a whimper, at least that’s how it seems as channels choose to offer up their programming on mobile devices using apps, a trend begun with the BBC’s widely used iPlayer app.

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Appy chappy

This seems to have become a trend, and could in future be extended to the provision of local content to international markets via subscription-based apps, meaning foreign nationals in any territory may in future be able to watch shows from their home country using their devices. Read More…

Apple’s 4K Mac Pro, Final Cut and its plans for video

WWDC 2013: Apple has made a big bid to regain its faithful in the pro markets, previewing the next model of its Mac Pro and promising a future version of Final Cut Pro X will include the capacity to work with 4K video content when it ships later this year.

Apple’s Mac Pro

Apple goes UltraHD

We’ve looked at Apple’s potential move into incredibly high-res video authoring before, underpinned as we expect it to be by support for a high-res standard, HEVC. Apple seems to be in line with these expectations. The Mac Pro the company told us about this week is capable of handling 4K content. Read More…