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How Google+ Hangouts can help internal communication

Learning Technologies is Europe’s leading showcase of technology supported workplace learning.  Dreamtek had a stand at Learning Technologies, where we showcased our innovative Broadcastpod. The Broadcastpod comes in various models depending on what the customer wants to use it for, from a social broadcasting pod that can be used to create and deliver video training materials through social media platforms such as Google+ Hangouts and YouTube, e-learning platforms or company intranets. Through to a BBC broadcast quality pod that can deliver TV broadcast quality footage.

Learning technologies stand, Broadcastpod

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A year in Google Hangouts what’s cool and new

We have been helping companies to produce professional Google Hangouts for a while now, as well as creating some cool products to help people who want to run regular Hangouts. To some of these you can download our Google Hangouts PDF here.

Google Hangouts have come a long way in the last year so we thought we’d look at some of the latest developments and some of the Hangouts we have done this year that we are proud of. Anyone with a verified account can now stream live video on YouTube, and verified accounts can now create a Google+ Hangout on Air. Previously it was only available to users with over 1000 followers and 100 followers were announced in August this year. Now opening up the platform to everyone.

We’ve helped produced a number of innovative Hangouts that have utilised the platform in all sorts of ways from Jamie Oliver spreading the word about Food Revolution day, LCD Soundsystem having a band reunion or allowing teenagers to greet Wembley arena from the comfort of the bedroom!

Celebrity chef Jamie Oliver reaches out across the globe for Food Revolution day

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Staking virtual space in augmented reality for fun and profit

Everybody’s got an app for this and an app for that, but the smartphone future opens up another interesting avenue of opportunity for education, tourist attractions, places of interest, shops and more: an augmented reality.

The concept of augmented reality (AR) isn’t new, of course. Described in broad strokes, it’s a notion in which you or your device will be exposed to information about the places you visit only when you reach those places.  Strategy Analytics anticipates location-based search revenue will reach $6 billion by 2017.

How can this be useful? Three examples: Read More…

4 video-blogging services give YouTube+

YouTube has become the de facto destination for online video, but the evolution of social media means there’s emerging services which may be worth experimenting with, particularly if you or your business happens to be chasing a younger demographic—and all of them prove there’s life after Instagram.

Services like Pheed, Keek, Vine and other contenders are all pursuing slightly different models that may supplement your YouTube activity.

Introducing Pheed

Described by Forbes as “Twitter with a business model”, Pheed is catching on among younger users seeking an easy to monetize alternative to YouTube. Illustrating its popularity, the Pheed app was top of the iTunes Store charts in February, above YouTube, Twitter and Facebook. Read More…

5 tips for running a professional Google+ Hangout

Anyone can run a Google+ Hangout all you need is a Google+ account and Gmail address, which is great as it’s opened up creating video to pretty much anyone who has a computer.

However as experts in video production we are a little particular about getting the quality of a Google+ Hangout right, after all its your brand reputation on the line..and with anything live – things can and do go wrong. So here are 5 steps to consider when you are running a Google+ Hangout.

Hangouts have enormous potential, but this is only fully realised if you get the production right. Treat a Hangout like a standard Webinar and you’ll miss the opportunity to showcase Hangout’s great video capabilities. Treat a Hangout like a traditional video production without understanding the intricacies of streaming; including the Hangout format and you can fail to make the most of your event.

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5 ways Google Glass may impact creative industry pros

We know Google is doing it; we’ve heard that Apple’s been looking at it, so just what is it? Video-enabled glasses with all the features you’d expect from a smartphone and the capacity to offer you augmented reality features, alongside motion and voice controls. So what impact might these tools have on creatives (If they become popular)?

Augmented reality

The theory is pretty simple: All the business, landmark, location and other information you find nestled inside the best mapping apps; all the reviews, shared notes and historical information regarding destinations; and all manner of retail-related data (deals, discounts etc.) will inevitably be made available via these intelligent video glasses. Read More…

BBC, 15 years online, and the future of communications

The BBC is celebrating 15 years of BBC Online, revealing that since it launched its presence it now has an audience of 22.7 million UK adults a week, approximately 50 percent of which see iPlayer as the crown jewel of the company’s online offering.

[ABOVE: The second half of futurist Gerd Leonhard’s remarkably prescient presentation concerning the future of broadcasting in 2009.]

“Last week we surveyed a representative sample of 9,200 BBC website users and asked them to choose from the top moments over the past 15 years of BBC Online.

“Of those surveyed 50% said their top moment was the launch of BBC iPlayer, 15% chose the launch of the BBC website in 1997, 8% said the BBC’s first truly digital Olympics at the London 2012 Games this summer and 5% the launch of websites for children of all different ages – Cbeebies and CBBC,” said BBC director of Future Media, Ralph Rivera.

These statistics reflect the changing nature of broadcasting in the digital age. Read More…

How to captivate your audience with social media

Despite high censorship the UAE has a very active social media user base. It tops the Arab states in e-readiness and the number of Facebook users. In our post earlier in the month looking at social media in the Arab states we found out that the total number of Facebook users in the Arab world stands at over 45 million (at the end of June), up from 37 million in Jan 2012. The total estimated number of Twitter users there exceeds two million.

So with such a captive audience marketers in the UAE need to be creative and make their communications stand out from the crowd. Here is a project we worked on recently for Close Up Arabia – we developed a rather cool Facebook app that has been going down a storm with their fan base.

Adobe’s Project Pipeline could bring broadcast TV online

There’s many who can’t help but hope that the evolution of alternative television channels and online show streaming to devices including your TV will at last spell the kiss of death to annoying advertising, unfortunately this is going to remain a premium experience, there’s too much cash in the ads market for broadcasters to resist its allure. Now Adobe has a plan to make it simple to cash in on content.

[ABOVE: Peter Hirshberg caught some of television’s future in this 2008 TED talk.]

Down the pipe(line)

The company’s latest move comes within its Project Pipeline platform, to which Adobe recently added the capacity to insert ads and to handle streaming, rights and content prep for all devices. Read More…

Changing the world, one Tweet at a time

There’s been a lot made of the impact of social media on the political change that washed across the Arab nations starting last year, as disgruntled activists and equally disgruntled citizens coalesced in their opinion that their countries required deep-rooted systemic change.

[ABOVE: Jared Cohen, Director of Google Ideas, talks about social media and Arab Spring. “Technology accelerates everything,” he says.]

It also means these states are emerging as a new connected superpower Read More…