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Apple’s 4K Mac Pro, Final Cut and its plans for video

WWDC 2013: Apple has made a big bid to regain its faithful in the pro markets, previewing the next model of its Mac Pro and promising a future version of Final Cut Pro X will include the capacity to work with 4K video content when it ships later this year.

Apple’s Mac Pro

Apple goes UltraHD

We’ve looked at Apple’s potential move into incredibly high-res video authoring before, underpinned as we expect it to be by support for a high-res standard, HEVC. Apple seems to be in line with these expectations. The Mac Pro the company told us about this week is capable of handling 4K content. Read More…

NAB highlights: Apple, Adobe, and pro plug-ins

The world’s largest video industry trade show, NAB, takes place this month, driving Apple to ship an important Final Cut X update, Adobe to introduce new iterations of its video products, and a host of interesting new plug-ins from other developers. A few highlights from this year’s event:

Screen Shot 2013-04-04 at 17.50.08 Apple’s Final Cut push Read More…

Why Broadcastpod makes good sense for good business

We’ve written about our Broadcastpod before. This is our enterprise-focused all-in-one video creation solution that transforms the way a company uses video internally and externally, making it simple and saving you money.

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We’ve put together some figures (click the image to the left) that illustrate why the system makes sense for enterprises hoping to make more use of video to promote, manage, educate or connect with their business.

Broadcastpod is an integrated solution we describe as a “studio in a box”. It’s like a beautifully designed photo booth packed with everything you need to create video.

These elements include an easy-to-learn control system, high-quality video camera, and all the encoding and transcoding power you might need to quickly and easily create and publish video materials that support your business.

Growing demand 

An increasing number of our clients request our assistance when they create video presentations. These might include annual statements, CEO messages, in-house training videos, video blogging, live or on-demand webcasts with solutions like Adobe Connect, Google Hangouts and more.

We like to think we do excellent work when managing projects like this, but these projects aren’t cheap. Our figures show the average cost of outsourcing video production jobs is around £4,500 per video.

We’ve listened when many of our enterprise and business customers say they’d like to make more use of video, but the cost is too high. We see a real need for our enterprise customers to invest in equipment they can use to bring video production in-house. Read More…

Creative industry in rapid growth as content goes online

Economic gloom may be breaking out like some C21 fiscal plague, but the explosion of undesired “leisure time” is an advantage for those in the creative communities, at least according to the recently-published Computer & Communication Industry Association (CCIA) study, “The Sky Is Rising”.

Screen Shot 2013-01-27 at 20.10.45

Using data from the entertainment businesses in France, Germany, Italy, Russia, Spain, and the UK, the latest study commissioned by the CCIA and authored by Floor 64 illustrates that the sky is not falling for the entertainment industry — it’s rising.  Read More…

The future is here: A brief guide to HEVC

H.264, we hardly knew ye — except we did and that now veteran format has become part of the foundation for the delivery of high-quality video over the Web. This changes later this year as a new format hits our virtual town, HEVC (High Efficiency Video Coding), which requires even less storage and bandwidth.

HEVC

Read More…

Logic Studio development is safe and well

Apple’s Logic Studio suite is one of the more important audio solutions used by pro musicians for studio and live work, many of whom may have been concerned at recent claims its development had been scaled back — luckily it seems these claims aren’t correct.

Reports of the demise of Apple's Logic Studio solution appear to have been exaggerated.

Reports of the demise of Apple’s Logic Studio solution appear to have been exaggerated.

Pro Tools Expert last week published a report explaining that Apple had “decimated” its pro audio teams, saying the company’s European team was down to just two employees with no replacement planned.

In response, Apple’s music marketing chief, Xander Soren this week answered an email originally sent to CEO, Tim Cook, reassuring Logic users that his team’s “hard at work” on the next version of the software.

“As the lead for our music creation apps, I always want to hear what our users are thinking,” he wrote. “I want to assure you the team is still in place and hard at work on the next version of Logic Pro.”

That’s good news to thousands of musicians for two reasons: first that the company remains committed to its professional audio app; second that a new version’s in the works. After all, Apple hasn’t updated Logic for over three years — it was 2009 when the last major update appeared.

To be fair the company has improved the software since then, offering 64-bit compatibility to it in the intervening period.

Dig a little deeper and you’ll quickly find that the Logic team’s expanding — the company’s seeking staff to work with its Hamburg, Germany team; it’s also attempting to find workers for its Logic teams in the US.

Earlier this year Apple made one of its smaller acquisitions, purchasing Italian app developer, Redmatica.

That company was developing an advanced sampled instruments editor along with a whole host of other audio-related apps, including plug-ins for EXS24, Kontakt 3 and 4 , Structure and Reason samplers. (As detailed in this archived Webpage for the company, over at the Internet Archive.)

Logic Pro expert, David Nahami revealed that the “decimation” of the Logic-focused team meant the company had lost people in Europe dedicated to handling retail sales and marketing for the product, which the company now sells via the Mac App Store.

What is interesting is that some of the recruitment ads Apple’s running make explicit mention of work to develop iOS apps based on its core audio engines.

This could mean a number of things: new sampling technologies for GarageBand; a standalone music instrument sampler/editor for use on an iPad to accompany work on Logic on a Mac… there’s lot’s of possibilities, however we think we’ll wait until next year when the company seems set to put more focus into its pro solutions.

You see, an email despatched by CEO, Cook, earlier this year promised a significant upgrade to Apple’s Mac Pro range in 2013. Given the company intends introducing an improved pro desktop range, it makes some sense it might also launch new pro applications to exploit the new features of thee machines.

For the present, however, it seems reports of the demise of Logic Pro have been, as they say, “exaggerated”. And that’s got to be music to the ears of our pro audio customers.