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5 Compelling reasons your business needs an app

Consumers are changing. Fast and immediate mobile access to information is empowering decision-making, altering consumption patterns and transforming consumer reaction to marketing.

Join our webinar on 5th June to find out why you need an app for your business and how you can create one that is cost effective and doesn’t require expert coding knowledge.

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What are the 5 reasons?

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Augmented Reality to launch your new products

Augmented Reality has become accessible thanks to French company Augment, who have just raised $1.5 million in funding to fuel international growth according to TechCrunch.

3D Designs can be visualized in Augmented reality, integrated in real time in their actual size and environment. Augment is the perfect Augmented Reality app to boost your sales and bring your print to life in just 3 simple steps.

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A quick start guide – how to create an app

Mobile apps bridge the gap between personal and public experience.

They empower users because they get to choose the apps they want to download. That choice makes mobile apps effective marketing tools — the user already likes the app, that’s why they downloaded it in the first place.

So we decided to create a guide to explain why your business needs an app, what platforms you should consider and share a few ideas that should help you develop apps that effectively support your marketing communications. This is a taster of the guide with some of the key things you should consider before developing a mobile application for your business.

 iphone app development, how to create an app

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Does your business need a mobile app?

Brands are realising that as we live in a multi screen world we need to cater for mobile users more and more. And it’s not just making sure you have a mobile optimised website, recent research from Adobe Digital shows that users of apps are more brand loyal.

New data from Adobe Digital Index measures engagement on apps versus the Web on a sample of more than 600 brands which should make this message clear for marketers. According to the data, building a mobile app is a worthy investment because users of mobile apps are more loyal to the brand versus those who just visit the Web site from their mobile devices.

Apps Used For Longer And More Frequently
Tablet users spend the better part of a half hour (24 minutes) in an app session, while smartphone sessions are much shorter at nearly 13 minutes. Compared to those browsing Web sites, however, the app sessions are three to four times longer. Consumers use the average smartphone apps more than twice as often as they visit the typical mobile Web site. All combined, the app usage outpaces mobile Web visits by an average of 100 minutes per month.

mobileapp_TimeSpentbyPlatform mobileapp_FrequencybyPlatform (1)

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What’s the business case for Google’s Chromecast?

Google’s new content streaming product Chromecast is high on the tech news agenda at the moment. This cheap gadget should let you stream content from a computer running Chrome, iOS or Android device and is expected to give Google a stake in a market for streaming devices that’s currently dominated by consoles, Apple and Roku.

Under pressure

Competition between Apple and Google has reached such intensity it’s easy to characterize the new device as nothing more than an Apple TV spoiler, but that’s to limit these systems to some monochromatic duopoly. Read More…

Staking virtual space in augmented reality for fun and profit

Everybody’s got an app for this and an app for that, but the smartphone future opens up another interesting avenue of opportunity for education, tourist attractions, places of interest, shops and more: an augmented reality.

The concept of augmented reality (AR) isn’t new, of course. Described in broad strokes, it’s a notion in which you or your device will be exposed to information about the places you visit only when you reach those places.  Strategy Analytics anticipates location-based search revenue will reach $6 billion by 2017.

How can this be useful? Three examples: Read More…

Adobe Connect drives Peugeot – Citroen’s eLearning system

Dreamtek recently put together a sophisticated eLearning package for Peugeot – Citroen, using Adobe technologies to create a flexible solution that’s improving dealer’s technical understanding while being more flexible and less costly to deliver than before.

Peugeot-208-GTi-3Peugeot Academy

The Peugeot – Citroen Academy is an essential part of the company’s business. It’s a state of the art training facility the company uses to inform its dealers of every element of its vehicles’ engine maintenance and technical management.

In other words, if you sell Citroen or Peugeot vehicles you must attend the centre to get trained in servicing, new product sales, health and safety and more. You must attend these courses if you want to be a Peugeot dealer — but that works out expensive in so many ways when hundreds across the country need to find the time and the money to attend the company’s Coventry HQ.

The Academy asked us to pull the project together following our success putting something similar together for Jaguar Landrover. Read More…

Five great app ideas that could boost your business

The impact of BYOD on enterprise users is creating mass diversity in the devices and platforms used in business, but there’s a second opportunity switched-on entrepreneurs are grabbing for — apps for marketing. We’ve selected several apps we think show just some of the ways in which apps can help put your brand before your customers.

Sponsored synergy

Carling can’t possibly have known what it was going to achieve when it sponsored development of iPint, an entertaining iPhone app that simulates a virtual pint and which actually empties when you tip/drink it.  Read More…