Archive | creative arts RSS for this section

What’s the business case for Google’s Chromecast?

Google’s new content streaming product Chromecast is high on the tech news agenda at the moment. This cheap gadget should let you stream content from a computer running Chrome, iOS or Android device and is expected to give Google a stake in a market for streaming devices that’s currently dominated by consoles, Apple and Roku.

Under pressure

Competition between Apple and Google has reached such intensity it’s easy to characterize the new device as nothing more than an Apple TV spoiler, but that’s to limit these systems to some monochromatic duopoly. Read More…

Advertisements

Television heads over the top

Yet more evidence consumers are driving change in the way broadcasting works comes in the latest Infonetics research reports that claim Pay TV incumbents are losing subscribers to new IPTV services in Brazil, Russia and Europe, even while Apple now offers the world’s most popular streaming TV solution, Apple TV.

Channel surfing

“We continue to see strong growth among telco IPTV upstarts, like Rostelecom in Russia, GVT in Brazil, KPN in the Netherlands and providers in Eastern Europe where competition for new pay TV subscribers is particularly fierce,” said Infonetics analyst, Jeff Heynen. Read More…

Apple, Samsung, move to transform television

Yet more evidence of an app future for television as Apple approaches a deal to offer Time Warner TV shows via the Apple TV and recruits new talent to lead negotiations with media and cable companies in order to widen what it offers via its set top box. Meanwhile at the opposite end of the ring, Samsung has acquired intelligent TV pioneer, Boxee.

Screen Shot 2013-06-19 at 16.40.40

Apple v Samsung

Apple is reportedly closing in on a deal with Time Warner in which it will offer TV shows from that brand via the Apple TV. Bloomberg also claims the company has hired Peter Distad from US online video service, Hulu, to lead negotiations with broadcast and cable firms. Read More…

Staking virtual space in augmented reality for fun and profit

Everybody’s got an app for this and an app for that, but the smartphone future opens up another interesting avenue of opportunity for education, tourist attractions, places of interest, shops and more: an augmented reality.

The concept of augmented reality (AR) isn’t new, of course. Described in broad strokes, it’s a notion in which you or your device will be exposed to information about the places you visit only when you reach those places.  Strategy Analytics anticipates location-based search revenue will reach $6 billion by 2017.

How can this be useful? Three examples: Read More…

The app future for broadcast channels

The disruption of broadcasting starts with an app, not a whimper, at least that’s how it seems as channels choose to offer up their programming on mobile devices using apps, a trend begun with the BBC’s widely used iPlayer app.

Screen Shot 2013-06-19 at 16.40.40

Appy chappy

This seems to have become a trend, and could in future be extended to the provision of local content to international markets via subscription-based apps, meaning foreign nationals in any territory may in future be able to watch shows from their home country using their devices. Read More…

Apple’s 4K Mac Pro, Final Cut and its plans for video

WWDC 2013: Apple has made a big bid to regain its faithful in the pro markets, previewing the next model of its Mac Pro and promising a future version of Final Cut Pro X will include the capacity to work with 4K video content when it ships later this year.

Apple’s Mac Pro

Apple goes UltraHD

We’ve looked at Apple’s potential move into incredibly high-res video authoring before, underpinned as we expect it to be by support for a high-res standard, HEVC. Apple seems to be in line with these expectations. The Mac Pro the company told us about this week is capable of handling 4K content. Read More…

YouTube takes on cable TV

YouTube appears more like a bona fide television channel every day: it has now begun serving up programming on a pay per view basis with a series of partnerships including some established TV brands and a handpicked initial selection of Creators.

[ABOVE:  Sesame Street aka The Jim Henson Co is among the first 53 channels available via YouTube subscriptions.]

Around 53 partners have launched premium content channels via the international service, and while the selection might be small you shouldn’t underestimate the significance of the step, which puts the Google service squarely in competition with cable and satellite providers. Read More…

Video advertising works, but emotion is everything

We often discuss the value of viral video in a brand’s marketing matrix, but online video also has a part to play in more conventional marketing as the Web audience becomes more accustomed to feasting their eyes on short video ads — but online video ads are becoming much more widely accepted and, at best, can be deeply effective. A few thoughts on online video advertising, how it is growing and what it might do for you and your business.

[ABOVE: This is the top online ad of last week, according to AdAge.]

Read More…

YouTube’s Google+ multi-channel change and the future of the network

Google has introduced a new feature that will eventually enable management of multiple YouTube channels from within a single Google+ account, which may not sound like much but should make it a whole heap easier for channel managers to keep control of their outputs — and suggests the way the network will evolve.

[ABOVE: PSY – Gangnam Style has attracted over 2 billion views on YouTube, the most of any video, ever. He introduced his latest track on April 13, how will this go?]

Get creative Read More…

NAB highlights: Apple, Adobe, and pro plug-ins

The world’s largest video industry trade show, NAB, takes place this month, driving Apple to ship an important Final Cut X update, Adobe to introduce new iterations of its video products, and a host of interesting new plug-ins from other developers. A few highlights from this year’s event:

Screen Shot 2013-04-04 at 17.50.08 Apple’s Final Cut push Read More…