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Dreamtek opens new office in New York

Dreamtek, a dynamic and innovative company that specialises in enhancing communications through creative design in video and web, combined with software development for desktop or mobile applications continues to expand its activities in the US. After successful entry in the UAE, the UK Company now strengthens its sales efforts in the US and opens a new office.

Dreamtek New York office view, video production, mobile app development, Google Hangouts, TV Studio build      Dreamtek New York office view, video production, mobile app development, Google Hangouts, TV Studio build

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How Google+ Hangouts can help internal communication

Learning Technologies is Europe’s leading showcase of technology supported workplace learning.  Dreamtek had a stand at Learning Technologies, where we showcased our innovative Broadcastpod. The Broadcastpod comes in various models depending on what the customer wants to use it for, from a social broadcasting pod that can be used to create and deliver video training materials through social media platforms such as Google+ Hangouts and YouTube, e-learning platforms or company intranets. Through to a BBC broadcast quality pod that can deliver TV broadcast quality footage.

Learning technologies stand, Broadcastpod

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Take control of video projects with VF Hub

Video asset management? Surely that’s not a problem? In truth of course while it’s never a problem when you begin creating video assets, it quickly becomes one as your project or projects develop.

That’s because the more work you create the faster  you gather huge quantities of video assets, some of which may be useful in current or future projects. Fine, but do you really have time to look through these assets in real-time, searching for the moment you need? You probably don’t: That’s why we developed VF Hub, our bespoke end-to-end video management system.

Where’s that clip?

We’ve built VF Hub (Mac or PC) to be super-easy to use. A simple user interface combined with our ability to develop the software with the look, feel and feature-set you and/or your company most need make this a useful companion tool for any video project. This is probably why the software’s already in use across a range of big organisations. We also include it within our innovative Broadcastpod solution.

Naturally our solution isn’t confined to asset management. VF Hub provides a range of features: Media publishing, review and approve, playback, export and editing tools are included.

The intention is that everyone involved in your enterprise’s project can use VF Hub, which acts as a central location for authors to upload content, editors to manage, review and control distribution of content and for production staff to export markers into editing suites like Adobe Premier Pro. It acts as a central hub for video assets. As you add clips to the central pool it’s easy to add relevant metadata designed to make these assets easy to search when seeking an appropriate clip.

video management software, review and approve video clips

Our solution’s not confined to video.

We also deployed it within a company-wide eLearning solution for Peugeot, partly because of its ability to take PowerPoint slides (converted through Adobe Presenter) in order to convert them into webinars.

Three side story

There’s three main features to the Hub: The Presenter, the Player and Mesh.

The Presenter works a little like PowerPoint and enables presenters to play slides and video clips in a similar way. It also enables users to capture and save all movements through the slides in order to create a repeatable online presentation. Our secure, cloud-based Presenter offers digital asset management of all video assets and a range of automated playback options.

The Player is a video on demand player through which you can playback your assets in sync with each other. The customizable interface is designed for fast and easy playback of webinars and integrates slide navigation (which can be disabled) and the ability to offer a carousel view of similar views and webinars held within your system.

Mesh meanwhile is a simple drag-&-drop solution that lets you quickly and easily create work by dragging and dropping selected clips into the timeline. The created work must then have metadata created by the user before being uploaded into the system for review.

VF Hub also lets you collaborate on clips using built-in tools that enable multiple users to review and comment on any video asset added to the VF Hub Media Library. These include Spatial, Temporal or Voice interactive marker tools to make the range and nature of comments as flexible as possible. These markers can also be exported into various formats (XML, CSV, PDF) and/or exported into editing software such as Premiere Pro.

We’ve developed this software to be a flexible solution with which you can ingest, manage, review, comment and archive your precious video assets for use in current and future projects. The system is great for video blogging, online webinar creations but is also sufficiently powerful to be a handy resource for larger projects and company wide video asset management. If you’d like to find out more about VF Hub, please contact us.

Apple’s 4K Mac Pro, Final Cut and its plans for video

WWDC 2013: Apple has made a big bid to regain its faithful in the pro markets, previewing the next model of its Mac Pro and promising a future version of Final Cut Pro X will include the capacity to work with 4K video content when it ships later this year.

Apple’s Mac Pro

Apple goes UltraHD

We’ve looked at Apple’s potential move into incredibly high-res video authoring before, underpinned as we expect it to be by support for a high-res standard, HEVC. Apple seems to be in line with these expectations. The Mac Pro the company told us about this week is capable of handling 4K content. Read More…

YouTube takes on cable TV

YouTube appears more like a bona fide television channel every day: it has now begun serving up programming on a pay per view basis with a series of partnerships including some established TV brands and a handpicked initial selection of Creators.

[ABOVE:  Sesame Street aka The Jim Henson Co is among the first 53 channels available via YouTube subscriptions.]

Around 53 partners have launched premium content channels via the international service, and while the selection might be small you shouldn’t underestimate the significance of the step, which puts the Google service squarely in competition with cable and satellite providers. Read More…

Video advertising works, but emotion is everything

We often discuss the value of viral video in a brand’s marketing matrix, but online video also has a part to play in more conventional marketing as the Web audience becomes more accustomed to feasting their eyes on short video ads — but online video ads are becoming much more widely accepted and, at best, can be deeply effective. A few thoughts on online video advertising, how it is growing and what it might do for you and your business.

[ABOVE: This is the top online ad of last week, according to AdAge.]

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Making your own TV studio, a guide

Television-quality broadcasting is becoming more accessible and here at Dreamtek we help many clients put together their first TV studio. For some there’s our BroadcastPod solution, which is all the television studio many clients need. There’s also a growing number of clients asking us to build studios for them, so we thought we’d assemble a brief guide to help explain some of the questions which need to be looked at when doing so.

What?

Video can be as simple as what you grab on your smartphone, but these devices are really only good for catching clips of the pets and children, rather than enterprise-focused video presentations. To create good quality video assets you must invest in the good quality tools. The right cameras and software are part of the solution, but there’s numerous additional equipment needs, such as: Read More…

iPad effect continues to impact TV, video viewing habits

There is no excuse not to serve up video content in formats supported by mobile devices any more, recent BBC iPlayer data confirms. That’s because tablet viewing via the on-demand television service doubled over the Christmas period as owners of new iPads logged onto the service.

Screen Shot 2013-03-06 at 16.35.57 Read More…

Why Broadcastpod makes good sense for good business

We’ve written about our Broadcastpod before. This is our enterprise-focused all-in-one video creation solution that transforms the way a company uses video internally and externally, making it simple and saving you money.

DT_ROI

We’ve put together some figures (click the image to the left) that illustrate why the system makes sense for enterprises hoping to make more use of video to promote, manage, educate or connect with their business.

Broadcastpod is an integrated solution we describe as a “studio in a box”. It’s like a beautifully designed photo booth packed with everything you need to create video.

These elements include an easy-to-learn control system, high-quality video camera, and all the encoding and transcoding power you might need to quickly and easily create and publish video materials that support your business.

Growing demand 

An increasing number of our clients request our assistance when they create video presentations. These might include annual statements, CEO messages, in-house training videos, video blogging, live or on-demand webcasts with solutions like Adobe Connect, Google Hangouts and more.

We like to think we do excellent work when managing projects like this, but these projects aren’t cheap. Our figures show the average cost of outsourcing video production jobs is around £4,500 per video.

We’ve listened when many of our enterprise and business customers say they’d like to make more use of video, but the cost is too high. We see a real need for our enterprise customers to invest in equipment they can use to bring video production in-house. Read More…

BBC, 15 years online, and the future of communications

The BBC is celebrating 15 years of BBC Online, revealing that since it launched its presence it now has an audience of 22.7 million UK adults a week, approximately 50 percent of which see iPlayer as the crown jewel of the company’s online offering.

[ABOVE: The second half of futurist Gerd Leonhard’s remarkably prescient presentation concerning the future of broadcasting in 2009.]

“Last week we surveyed a representative sample of 9,200 BBC website users and asked them to choose from the top moments over the past 15 years of BBC Online.

“Of those surveyed 50% said their top moment was the launch of BBC iPlayer, 15% chose the launch of the BBC website in 1997, 8% said the BBC’s first truly digital Olympics at the London 2012 Games this summer and 5% the launch of websites for children of all different ages – Cbeebies and CBBC,” said BBC director of Future Media, Ralph Rivera.

These statistics reflect the changing nature of broadcasting in the digital age. Read More…