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Why use Google+ Hangouts to broadcast a live interview?

Dreamtek recently broadcasted a live interview with Lawson the popular English pop band on a Google+ Hangout.

Lawson Live Q&A on Google+ Hangout

The reason we chose a Google+ Hangout is because it’s a reliable platform to broadcast live in HD on Google+, YouTube, and your website. Its also recorded and automatically saved on your YouTube channel for your subscribers to watch back at their leisure.

Another great feature we used is the Google+ Hangout ‘Live Conversations’. We used this to take questions from Lawson’s fan base in advance of the interview. We then selected the most popular ones to ask in the live Hangout. It was a great way to involve the audience and interact with them before and during the hangout.

In total we had 572 viewers watching the live broadcast, and the numbers keep going up on our recorded version on the Dreamtek YouTube channel, we couldn’t be happier with the outcome and want to thank all the fans for getting involved.

Or watch the recording of the live interview via this link https://plus.google.com/u/0/events/ce8jcb1htguibccfo9r4lsutdog

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Get the Video creation guide – tips and tricks

Check out our latest Dreamtek guide to creating video content for events, why should video be part of your marketing strategy and how to plan the creation of your video content. Determine goals – SEO, branding, lead generation and social media.

Video creation banner

  • Why is video an important part of your digital marketing strategy?
  • Planning your video – setting goals and video production planning
  • YouTube and video marketing – SEO values and YouTube channels
  • Lead generation – making your videos generate you sales
  • Social media – promoting your video content and events to get your content going viral
  • Event marketing – how to promote your event before, during and after
  • Event delivery – options for delivering your live event online

If you have something to say, you need people to listen, and the people listening most these days are watching video online.

Cisco expects over 1.5 billion humans will be watching by 2015. Nearly half (46%) of those who watch video marketing react to what they’ve seen:

video creation, video production company

You really can’t afford not be getting into video, so whether you are starting out or are already experienced our guide to video creation can help you think about some of the things you need to plan when creating video for events.

Download it now

IBC – 4K, HEVC and broadcasters challenge to engage Generation C

IBC2013 is nearly over, we popped over to Amsterdam to visit the show and see what was new in the world of broadcast. The buzz of 4K is a common theme for the show with Panasonic announcing the release 4K Varicam camcorder with Super35mm size high sensitivity image sensor. With a launch date of January 2014, this could be too little to late with other camera manufacturers already ahead of the game.

4k production camera

Blackmagic launched their 4K production camera back in April at NAB but the product is not yet shipping, so customers are eagerly awaiting the shipping date and we are waiting to get our hands on one to have a play with.

Read More…

What’s the business case for Google’s Chromecast?

Google’s new content streaming product Chromecast is high on the tech news agenda at the moment. This cheap gadget should let you stream content from a computer running Chrome, iOS or Android device and is expected to give Google a stake in a market for streaming devices that’s currently dominated by consoles, Apple and Roku.

Under pressure

Competition between Apple and Google has reached such intensity it’s easy to characterize the new device as nothing more than an Apple TV spoiler, but that’s to limit these systems to some monochromatic duopoly. Read More…

Television heads over the top

Yet more evidence consumers are driving change in the way broadcasting works comes in the latest Infonetics research reports that claim Pay TV incumbents are losing subscribers to new IPTV services in Brazil, Russia and Europe, even while Apple now offers the world’s most popular streaming TV solution, Apple TV.

Channel surfing

“We continue to see strong growth among telco IPTV upstarts, like Rostelecom in Russia, GVT in Brazil, KPN in the Netherlands and providers in Eastern Europe where competition for new pay TV subscribers is particularly fierce,” said Infonetics analyst, Jeff Heynen. Read More…

Apple, Samsung, move to transform television

Yet more evidence of an app future for television as Apple approaches a deal to offer Time Warner TV shows via the Apple TV and recruits new talent to lead negotiations with media and cable companies in order to widen what it offers via its set top box. Meanwhile at the opposite end of the ring, Samsung has acquired intelligent TV pioneer, Boxee.

Screen Shot 2013-06-19 at 16.40.40

Apple v Samsung

Apple is reportedly closing in on a deal with Time Warner in which it will offer TV shows from that brand via the Apple TV. Bloomberg also claims the company has hired Peter Distad from US online video service, Hulu, to lead negotiations with broadcast and cable firms. Read More…

The app future for broadcast channels

The disruption of broadcasting starts with an app, not a whimper, at least that’s how it seems as channels choose to offer up their programming on mobile devices using apps, a trend begun with the BBC’s widely used iPlayer app.

Screen Shot 2013-06-19 at 16.40.40

Appy chappy

This seems to have become a trend, and could in future be extended to the provision of local content to international markets via subscription-based apps, meaning foreign nationals in any territory may in future be able to watch shows from their home country using their devices. Read More…

Apple’s 4K Mac Pro, Final Cut and its plans for video

WWDC 2013: Apple has made a big bid to regain its faithful in the pro markets, previewing the next model of its Mac Pro and promising a future version of Final Cut Pro X will include the capacity to work with 4K video content when it ships later this year.

Apple’s Mac Pro

Apple goes UltraHD

We’ve looked at Apple’s potential move into incredibly high-res video authoring before, underpinned as we expect it to be by support for a high-res standard, HEVC. Apple seems to be in line with these expectations. The Mac Pro the company told us about this week is capable of handling 4K content. Read More…

YouTube takes on cable TV

YouTube appears more like a bona fide television channel every day: it has now begun serving up programming on a pay per view basis with a series of partnerships including some established TV brands and a handpicked initial selection of Creators.

[ABOVE:  Sesame Street aka The Jim Henson Co is among the first 53 channels available via YouTube subscriptions.]

Around 53 partners have launched premium content channels via the international service, and while the selection might be small you shouldn’t underestimate the significance of the step, which puts the Google service squarely in competition with cable and satellite providers. Read More…

Microsoft plots holographic video chats for Skype

The future is now, at least when it comes to some sci-fi dreams, including those of holographic video conferencing. We’ve seen these ideas represented artistically in Star Wars and Deus Ex and it has long held a place in novels, now it appears Microsoft hopes to put it together in the here and now.

“You’re my only hope”

The technology could in theory enable the Princess Leia’s of tomorrow’s world to leave holographic messages for others to see, reading between the lines of a recent Microsoft Research job posting. Read More…