Consumers are changing. Fast and immediate mobile access to information is empowering decision-making, altering consumption patterns and transforming consumer reaction to marketing.
Join our webinar on 5th June to find out why you need an app for your business and how you can create one that is cost effective and doesn’t require expert coding knowledge.
What are the 5 reasons?
3D Designs can be visualized in Augmented reality, integrated in real time in their actual size and environment. Augment is the perfect Augmented Reality app to boost your sales and bring your print to life in just 3 simple steps.
Earlier this month Aquafadas announced the release of the new Aquafadas Digital Publishing System 3.2. Discover more than 30 exciting new features and improvements included in this latest version, all designed to make your digital publishing projects more innovative and inspiring.
If you want to have a go at creating your own apps then download the free trial below making sure you use the promo code DRE4LIFE
Mobile apps bridge the gap between personal and public experience.
They empower users because they get to choose the apps they want to download. That choice makes mobile apps effective marketing tools — the user already likes the app, that’s why they downloaded it in the first place.
So we decided to create a guide to explain why your business needs an app, what platforms you should consider and share a few ideas that should help you develop apps that effectively support your marketing communications. This is a taster of the guide with some of the key things you should consider before developing a mobile application for your business.
Brands are realising that as we live in a multi screen world we need to cater for mobile users more and more. And it’s not just making sure you have a mobile optimised website, recent research from Adobe Digital shows that users of apps are more brand loyal.
New data from Adobe Digital Index measures engagement on apps versus the Web on a sample of more than 600 brands which should make this message clear for marketers. According to the data, building a mobile app is a worthy investment because users of mobile apps are more loyal to the brand versus those who just visit the Web site from their mobile devices.
Apps Used For Longer And More Frequently
Tablet users spend the better part of a half hour (24 minutes) in an app session, while smartphone sessions are much shorter at nearly 13 minutes. Compared to those browsing Web sites, however, the app sessions are three to four times longer. Consumers use the average smartphone apps more than twice as often as they visit the typical mobile Web site. All combined, the app usage outpaces mobile Web visits by an average of 100 minutes per month.
Google’s new content streaming product Chromecast is high on the tech news agenda at the moment. This cheap gadget should let you stream content from a computer running Chrome, iOS or Android device and is expected to give Google a stake in a market for streaming devices that’s currently dominated by consoles, Apple and Roku.
Competition between Apple and Google has reached such intensity it’s easy to characterize the new device as nothing more than an Apple TV spoiler, but that’s to limit these systems to some monochromatic duopoly. Read More…
Yet more evidence of an app future for television as Apple approaches a deal to offer Time Warner TV shows via the Apple TV and recruits new talent to lead negotiations with media and cable companies in order to widen what it offers via its set top box. Meanwhile at the opposite end of the ring, Samsung has acquired intelligent TV pioneer, Boxee.
Apple v Samsung
Apple is reportedly closing in on a deal with Time Warner in which it will offer TV shows from that brand via the Apple TV. Bloomberg also claims the company has hired Peter Distad from US online video service, Hulu, to lead negotiations with broadcast and cable firms. Read More…
The disruption of broadcasting starts with an app, not a whimper, at least that’s how it seems as channels choose to offer up their programming on mobile devices using apps, a trend begun with the BBC’s widely used iPlayer app.
This seems to have become a trend, and could in future be extended to the provision of local content to international markets via subscription-based apps, meaning foreign nationals in any territory may in future be able to watch shows from their home country using their devices. Read More…
Dreamtek recently put together a sophisticated eLearning package for Peugeot – Citroen, using Adobe technologies to create a flexible solution that’s improving dealer’s technical understanding while being more flexible and less costly to deliver than before.
The Peugeot – Citroen Academy is an essential part of the company’s business. It’s a state of the art training facility the company uses to inform its dealers of every element of its vehicles’ engine maintenance and technical management.
In other words, if you sell Citroen or Peugeot vehicles you must attend the centre to get trained in servicing, new product sales, health and safety and more. You must attend these courses if you want to be a Peugeot dealer — but that works out expensive in so many ways when hundreds across the country need to find the time and the money to attend the company’s Coventry HQ.
The Academy asked us to pull the project together following our success putting something similar together for Jaguar Landrover. Read More…