A year in Google Hangouts what’s cool and new
We have been helping companies to produce professional Google Hangouts for a while now, as well as creating some cool products to help people who want to run regular Hangouts. To some of these you can download our Google Hangouts PDF here.
Google Hangouts have come a long way in the last year so we thought we’d look at some of the latest developments and some of the Hangouts we have done this year that we are proud of. Anyone with a verified account can now stream live video on YouTube, and verified accounts can now create a Google+ Hangout on Air. Previously it was only available to users with over 1000 followers and 100 followers were announced in August this year. Now opening up the platform to everyone.
We’ve helped produced a number of innovative Hangouts that have utilised the platform in all sorts of ways from Jamie Oliver spreading the word about Food Revolution day, LCD Soundsystem having a band reunion or allowing teenagers to greet Wembley arena from the comfort of the bedroom!
Celebrity chef Jamie Oliver reaches out across the globe for Food Revolution day
Bastille Beefeater Alchemy project premiere
LCD Soundsystem Shut up and play the hits with Edith Bowman
BBC Radio 1 Teen Awards Google Hangout
Here are a couple of innovative uses for Google Hangouts other people have done.
This article by Click Z Marketing news talks about Dunkin’ Donuts who hosted its first live Google+ Hangout last week to choose a winner for a fan recipe contest inspired by Bravo’s Top Chef, for whom it is a sponsor.
The brand asked fans to submit recipes containing at least one Dunkin’ Donuts ingredient in them and then narrowed that down to six finalists. Users were then invited to log in to a Google+ Hangout, in which Dunkin’ chefs prepared dishes in the test kitchen such as dessert nachos, Dunkin’ Donuts hazelnut coffee pancakes with a coffee caramel sauce, and beer and coffee marinated brussels sprouts with Bacon (er, yum?!). Users could access the hangout on #DDTopChef Google+ page. Also on camera were the six finalists, who explained their inspiration for the dishes.
Toyota has been using Google Hangouts to help potential car buyers get interactive help from their friends when buying a car.
Users who go to the collaborator website can invite up to 10 people to a Google Hangout, five of whom can help them choose paint colors and features for a 2014 Corolla. Then the driver can go for a simulated drive in the newly designed car, using Google Street View. The interior view of the car rotates horizontally based on the tracking of eye movements.
Lastly, the “Connect with an Expert” feature can bring a salesperson from a local Toyota dealership into a hangout. Once they finalise the design, it can be saved and shared via Google+, Facebook, and other social media outlets, this is a great call to action to convert social marketing into sales.
Google Hangouts are being used for a number of different uses including the announcement today from Google Glass. The blog states: ‘You’ve told us you love video calls on Glass, but you’ve made it clear that you want Hangouts messages on Glass too. Well now we’ve got it. Chatting with your best friend, messaging everyone from your ski trip at once, sending picture messages… all of it is now possible on Glass. You can enable the Hangouts Glassware and update your messaging preferences at MyGlass.’
You can even record videos with Glass and then upload them to YouTube, the new wink technology is particularly interesting you can quickly and easily capture the moments you care about with a simple wink of the eye. Whether it’s capturing an amazing sunset on an evening walk, or photographing your receipt for the lunch you’ll need to expense, you can now stay in the moment and wink to take a picture instantly. They also go on to say ‘Imagine a day where you’re riding in the back of a cab and you just wink at the meter to pay. You wink at a pair of shoes in a shop window and your size is shipped to your door. You wink at a cookbook recipe and the instructions appear right in front of you – hands-free, no mess, no fuss. Sounds pretty cool to me!
Then there’s the integration with Adobe Connect 9.2, Connect 9 already features an event module that lets customers register users for webinars using microsites and registration pages. Added now in 9.2 is the ability to integrate Facebook and Google+ social profiles as an option for registering for an event and logging into that event. Event hosts can still ask registration questions but certain fields are pre-populated. Some exciting developments for Google Hangouts this year, we are looking forward to next year’s developments! If you need any assistance with Google Hangouts productions or equipment be sure to check out our website or give us a call on 0845 6006122.
A very Merry Christmas and a Happy New Year to all our readers, have a look at our YouTube xmas video!
About Neeley Casserly, Dreamtek.Group Marketing Director Dreamtek UK & UAE and The Virtual Forge Connect with Neeley and Dreamtek on Google+
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