Archive | June 2013

Staking virtual space in augmented reality for fun and profit

Everybody’s got an app for this and an app for that, but the smartphone future opens up another interesting avenue of opportunity for education, tourist attractions, places of interest, shops and more: an augmented reality.

The concept of augmented reality (AR) isn’t new, of course. Described in broad strokes, it’s a notion in which you or your device will be exposed to information about the places you visit only when you reach those places.  Strategy Analytics anticipates location-based search revenue will reach $6 billion by 2017.

How can this be useful? Three examples: Read More…

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The app future for broadcast channels

The disruption of broadcasting starts with an app, not a whimper, at least that’s how it seems as channels choose to offer up their programming on mobile devices using apps, a trend begun with the BBC’s widely used iPlayer app.

Screen Shot 2013-06-19 at 16.40.40

Appy chappy

This seems to have become a trend, and could in future be extended to the provision of local content to international markets via subscription-based apps, meaning foreign nationals in any territory may in future be able to watch shows from their home country using their devices. Read More…

Apple’s 4K Mac Pro, Final Cut and its plans for video

WWDC 2013: Apple has made a big bid to regain its faithful in the pro markets, previewing the next model of its Mac Pro and promising a future version of Final Cut Pro X will include the capacity to work with 4K video content when it ships later this year.

Apple’s Mac Pro

Apple goes UltraHD

We’ve looked at Apple’s potential move into incredibly high-res video authoring before, underpinned as we expect it to be by support for a high-res standard, HEVC. Apple seems to be in line with these expectations. The Mac Pro the company told us about this week is capable of handling 4K content. Read More…

Adobe Connect drives Peugeot – Citroen’s eLearning system

Dreamtek recently put together a sophisticated eLearning package for Peugeot – Citroen, using Adobe technologies to create a flexible solution that’s improving dealer’s technical understanding while being more flexible and less costly to deliver than before.

Peugeot-208-GTi-3Peugeot Academy

The Peugeot – Citroen Academy is an essential part of the company’s business. It’s a state of the art training facility the company uses to inform its dealers of every element of its vehicles’ engine maintenance and technical management.

In other words, if you sell Citroen or Peugeot vehicles you must attend the centre to get trained in servicing, new product sales, health and safety and more. You must attend these courses if you want to be a Peugeot dealer — but that works out expensive in so many ways when hundreds across the country need to find the time and the money to attend the company’s Coventry HQ.

The Academy asked us to pull the project together following our success putting something similar together for Jaguar Landrover. Read More…