Engineering a viral video

The power of viral video is undeniable. YouTube’s latest sensation, “Gangnam Style”, has achieved an all-time record of over 1.4 billion views. Must be easy, right?

Not so fast – expecting your video to automatically go viral is like planning your future on winning the lottery. There are so many misconceptions about what makes a great video go viral when the truth is that a properly engineered video will drive views, amplify content sharing, and turn on widespread community interaction. What does that mean?

Pixability addressed exactly this question at SXSW Interactive 2013 in what was referred to as “The best presentation at SXSW.” Now, they’re bringing it to you in a free, live-streaming webinar called “Mythbusting: Engineering a Viral Video”. In a single hour, Pixability will offer a look behind the scenes of recent video hits, plus a discussion covering the manageable (and unmanageable) variables of the viral video equation, including: content planning, digital strategy, metadata, seeding, humor, production, community, social, analytics and YouTube.

The webinar will stream live on Thursday, April 18 at 12:30pm (ET) – if you haven’t registered yet, you can save a spot now at:


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About Neeley Casserly, Dreamtek.

Group Marketing Director Dreamtek UK & UAE and The Virtual Forge Connect with Neeley and Dreamtek on Google+

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