Why you should use YouTube for business
Have you got a YouTube Channel?
If you aren’t part of the worlds 2nd largest search engine, you could be missing out on a huge audience. YouTube gets over 2,000,000 million views a day and as part of the YouTube partner program more than a million creators from over 30 countries around the world are earning money from their YouTube videos.
Video marketing is becoming a major part of many businesses marketing plans, with the rise in content marketing video offers a great way to get your message across quickly and easily in a time poor world of professional people.
Benefits of video marketing on YouTube
- Raise awareness for your brand
- Build trust and respect in your brand
- Increase website conversion rates significantly
A case in point of YouTube success is GoPro who use YouTube to promote their GoPro HD camera that can be worn, mounted on bikes or other sports equipment. GoPro’s fanatical fan base are advertising for them by uploading and sharing content shot on a GoPro camera via YouTube and other social networks. A powerful example of customer marketing!
Google also now prioritises YouTube results over its video results in the interface of the search engine, so this proves that the video results in organic search will more likely be videos hosted from the YouTube platform rather than individually hosted videos on company websites.
Sometimes coming up with a clear strategy can be the difficult part; it is key to have your goals set up front.
What are you trying to achieve from your video marketing?
SEOmoz wrote a great article about building a video SEO strategy and highlighted 3 key points to consider:
- Define the business goals.
- Define the appropriate audience, hosting, and promotional strategy for the goal.
- Create content that matches the business goals and the audience demographic.
An article by James Wedmore of Entrepreneur.com stated that videos that keep viewers watching longer will be given higher ranking over those that capture clicks. Not only should this motivate contributors to create high-quality content but also, according to Eric Meyerson, YouTube’s head of content partner marketing, it’s in alignment with YouTube’s goal to become the “most important media in people’s lives.”
There are many ways that B2B companies can use YouTube rather than just populating your channel with product advertising, offering useful tips and tricks, how to guides, customer testimonials and reviews are a great way to capture audience attention and lead to website conversions.
Once you know what you are producing the next stage is planning your content. Creating a high quality video production is key for your brand reputation, you need to consider if you can shoot professionally internally or bring in an external video production company to help you create your video assets.
Some of the steps you need to consider:
- Shoot locations – do you have a studio, a meeting room? You will need correct lighting and acoustics.
- Create a shot list – what kind of shots do you want to get from the video?
- Story board (draw out a simple drawing of any complex shots or transitions)
- B-roll (additional footage that will make your story come to life when it comes time to edit)
- Who will your key presenters be? They need to be briefed properly before the shoot.
Now you are set, just get out there and create video to get your brand worldwide exposure.
As video experts we have a wealth of experience in creating video content and delivering it to multiple platforms, YouTube being one such platform, so if you need any assistance get in touch or email us.
Look out for the next part of our YouTube guide to find out how to make the most of the New YouTube OneChannel design.