Archive | January 2013

Creative industry in rapid growth as content goes online

Economic gloom may be breaking out like some C21 fiscal plague, but the explosion of undesired “leisure time” is an advantage for those in the creative communities, at least according to the recently-published Computer & Communication Industry Association (CCIA) study, “The Sky Is Rising”.

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Using data from the entertainment businesses in France, Germany, Italy, Russia, Spain, and the UK, the latest study commissioned by the CCIA and authored by Floor 64 illustrates that the sky is not falling for the entertainment industry — it’s rising.  Read More…


5 ways Google Glass may impact creative industry pros

We know Google is doing it; we’ve heard that Apple’s been looking at it, so just what is it? Video-enabled glasses with all the features you’d expect from a smartphone and the capacity to offer you augmented reality features, alongside motion and voice controls. So what impact might these tools have on creatives (If they become popular)?

Augmented reality

The theory is pretty simple: All the business, landmark, location and other information you find nestled inside the best mapping apps; all the reviews, shared notes and historical information regarding destinations; and all manner of retail-related data (deals, discounts etc.) will inevitably be made available via these intelligent video glasses. Read More…

The future is here: A brief guide to HEVC

H.264, we hardly knew ye — except we did and that now veteran format has become part of the foundation for the delivery of high-quality video over the Web. This changes later this year as a new format hits our virtual town, HEVC (High Efficiency Video Coding), which requires even less storage and bandwidth.


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YouTube v. TV: Why ads spending will change the industry

Evolution of the television and broadcast industries continues, and while powerful forces remain committed to maintaining the status quo, it seems increasingly obvious technology firms are committed to side tracking existing business models, assuming they can’t reach a deal to disrupt them.

What this means is that viewers are increasingly defining the future of the TV industry — and technology firms are eager to help them do so. The most recent evidence for this claim comes, of course, from Google. Read More…