Broadcastpod — the professional broadcast studio in a box

This week we’ve been at Europe’s biggest exhibition for broadcast and film professionals, IBC, introducing our all-new product for broadcasters of all kinds, Broadcastpod. The best way to think about this new offering is as a fully-equipped video broadcasting studio in a box. (That’s our booth at the show in the picture below).

BroadcastPod, broadcast for the people

We’ve identified a need for solutions like this while working with clients all across the media, enterprise and professional sectors. Space is premium, despite which the people we work with need a professional solution that’s compact and easy to deploy. We’ve been thrilled with the response we’ve been getting with Broadcastpod at the show. The solution’s really eye-catching, so lots of people are asking what it is, then they ask where it can be used, which is anywhere with electricity.

As you can see from the photo above, Broadcastpod looks like a well-designed photo booth. Inside there’s everything you need to make a live transmission, so we can see this being useful to anyone involved in news reporting, collaboration, review shows, even talk show hosts. This is a broadcast studio you can take anywhere and build in a single day. Once built, users can sit in a comfortable, self-contained, fully automated environment and broadcast their presentations to their audiences without the expense or hassle of additional technical resources.

Available in three sizes, Broadcastpod is a complete solution comprising broadcast quality lighting, Hi- Def cameras, a teleprompter, media management software and more. The pods don’t take up too much space and you can use them for all sorts of different things, Web broadcasting, terrestrial broadcasting, enterprise broadcasting, tutorial creation and more.

I believe that the Broadcastpod will greatly enhance the way global organisation’s communicate and publish their content,” says Dreamtek MD, Garrett Doyle.

The changing industry

The changes in broadcast and content creation were deep in the centre of’s inspirational speech on the future of broadcasting. His keynote speech was full of passion, humour and integrity and we completely agree with his take on the need to give things back to your wider community and his belief that: “We have to get out of the ‘monetization’ of innovation; it’s about making change not money.”

He also talked about how he bypassed traditional broadcasters to create his own shows. This interested us because we also think there’s seismic changes in broadcasting models going on which we think our Broadcastpod products could be part of, putting professional broadcast studio facilities into more hands and, we hope, democratising content creation.

You see a similar vision in a product introduced by Adobe at the show this week, Adobe Anywhere. Aimed at broadcasters this new software offers a multiuser collaborative cloud. It has been created so broadcasters can create video content fast without being limited by location.

Adobe notes that pervasive connectivity and social media have changed the way we consume media, and hopes its new product will use these same forces to boost creativity.

Once again this vision matches ours of broadcast production becoming more accessible, more flexible and more mobile, harnessing the power of new technologies to — we hope — create some amazing content; and to enable the true power of collaborative systems online.

An Avid survey today notes changes in viewing habits and content creation. “Media organizations worldwide are moving from addressing homogenous audiences to delivering personalized experiences,” said Gary Greenfield, CEO and chairman of Avid. “This change in the relationship between broadcasters and their audiences also forces a change in business models, and places new demands on how compelling, high-quality content is created, managed and delivered.”

ABOVE: Floor plan of the Trio Broadcastpod

The complete solution

We’re offering three models: the Single version, the Trio, and XL. These include a single camera in a space suitable for two users; or multiple camera units for 3-4 persons or 6-8 people (the XL). When assembled, these occupy 2.8m2 or 7.45m2, while the largest version takes less space than an eight-person meeting room. The units are acoustically treated and fully ventilated so you won’t get too hot when you’re on air.

The solution includes both broadcast and post production facilities and iOS support: at the touch of a button you can record, playback, review and despatch your content. The iOS-based control system lets you use an iPad to control your cameras, camera zoom, tilt and pan as well as the in-pod lighting.

The systems include Virtual Forge’s end-to-end media management system software, the VF Hub. This combines a range of tools including IP Traffic management, file export in multiple formats and The Presenter, a PowerPoint-like tool with a little extra talent: it captures and saves all movements through the slides into its database, so you can automate playback within a show.

VF Hub also includes a customizable player which offers multiple views. You can also review and comment on video that has been added to the cloud-based VF Hub Media Library. This lets multiple people comment on clips when you are collaborating as a team and want the best possible results. It’s also in tune with Avid’s research released today which states:

  • Even though only 23% of the respondents are using a cloud infrastructure today, over 75% are currently exploring cloud deployment for the future.
  • Cloud is viewed as a mechanism for enabling new business and distribution models, as well as a means to reduce infrastructure costs and enable new collaborative workflows.

We’re showing Broadcastpod at Stand 632 in Hall 14 Connected World.


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